Training: Beat commodity with differentiated products
The next ‘Beating commodity with differentiated products’ training is scheduled for September 5th 2013. Register now!
Your market is under price pressure and margins decline? Then stop differentiating your products only by price and think of new ways to create added value!
Both B2B & B2C products can decrease in margins as a result of being undifferentiated. Let’s develop products that customers want and are willing to pay for.
Apple, Nike and many others benefited financially from good strategic design, but do you speak the language of good products? What is a good product or design and how will you know when you see it? And how will your customers see this?
Our one-day seminar provides you with the insights and tools to evaluate good products. We bring you the latest thinking in product strategy, the role of the brand, experience design and much more.
What can you expect?
Be smarter. Take better design decisions. Inspire your products. The seminar reveals the methodologies for making good industrial product decisions; the trainer will divulge successful tools for providing creative direction that is both genuine and inspiring. Illustrated benchmarks ensure you get a better understanding of the process and provide you with the capacity to make confident and better design selections.
Key benefits
>> Help your team make informed design decisions that achieve your business goals.
>> Understand the framework that affects industrial design.
>> Learn about the power of industrial design, how it can help to differentiate and hence attract or retain customers.
>> Uncover the connection between industrial design and the innovation lifecycle.
Program content
Introduction
Strategic context: ‘I like red’ just doesn’t cut it
Product positioning & portfolio management
Design strategy & objectives
Workshop: case analysis
Who should attend?
This workshop is intended for engineers, designers, marketeers and executives who contribute to design decisions and help guide their companies through product development and design strategies. Those interested in understanding how great products can help them connect with their customers.
Lecturers
Lecturers are David Pas & Dany Robberecht. They both have profound experience in industrial design, management of innovation programs and product development.
Each brings a fresh and unique perspective to industrial design. The multidisciplinary approach makes for an energizing workshop that is stimulating, memorable and most importantly, effective.
It is their pleasure to share their expertise with you!
Participation
€ 600 per participant (VAT excluded) including teaching materials, lunch & coffee breaks and a free copy of the book ‘Het verhaal achter nieuwe producten’, written by Koen Verhaert. Because this is a highly interactive course the number of participants is limited.